PubMatic Resources
As a trailblazer in AdTech, PubMatic consistently delivers insightful and impactful resources, sharing the latest data and strategies that shape the industry’s future. I spearhead projects that transform the research into visually engaging, easy-to-digest infographics, ensuring users can effortlessly absorb the insights through intuitive, user-focused design.
Quick anchor links to the key sections.
PubMatic
User Experience
Design Direction
User Interface
Infographics
Motion Graphics
Video Editing
2020-Present
Desktop: 65%
Mobile / Tablet: 35%
To unlock the full potential of the rich resources, I teamed up with a designer and a development vendor to create a dynamic hub that brings all the valuable materials together. We enhanced the search experience by integrating auto-complete and popular keywords, guiding users swiftly to the information they seek.
Shine a spotlight on the most popular and trending resources that everyone is eager to explore and learn from.
Discover the featured infographics section, where popular data comes to life and users can easily explore even more related resources.
Step through the gateway to a vibrant video hub, where a collection of insightful interviews awaits the users, whether they prefer quick highlights or in-depth conversations.
Guiding users to sharpen their searches and uncover every valuable resource they seek.
Users immediately see trending keywords in the dropdown menu. These keywords guide them to high-revenue products and the most popular posts.
In AdTech, standard searches can leave buyers empty-handed when they misspell terms or use different names. With auto-complete, error rates drop, and users skip the hassle of extra filtering and navigation, quickly finding the resources they need.
PubMatic offers a rich collection of interview videos, explainer motion graphics, and product demos. I created a dedicated hub that brings all these videos together, making it easy for users to discover them through the resource hub or search results. Every video is also accessible on YouTube and LinkedIn.
Shine a spotlight on PubMatic’s promoted videos and guide users toward discovering the company’s featured solutions and products.
Users can quickly discover a wealth of videos by effortlessly filtering them by category.
Every video comes with a unique URL, making it easy to share with potential customers and promote on social media. This helps attract visitors to the site and encourages them to become leads. At the bottom of each video page, users will find up to three related videos, inviting them to discover even more engaging content.
Leveraging a third-party platform to create visually pleasing charts with motion graphics that bring the charts to life. These engaging visuals invite users to linger and explore complex information through an immersive storytelling experience.
Using icons to display data more clearly for users.
Shape dense yet essential texts into a clear structure that seamlessly complements the chart.
Use the toggle function to seamlessly connect and control multiple charts.
Display and compare complex data side-by-side with easy-to-digest charts.
Select a region from the dropdown menu to instantly view its chart.
